Rivkin Center Brand Guidelines

The Rivkin Center’s brand assets are available below as a resource to our partners and advocates.

Logos

Vertical Lockup

Whenever possible, use the vertical logo lockup when representing the Rivkin brand. The logo is ideal on both light and dark backgrounds. Be mindful of how the teal and magenta look against the background color or image. If in doubt, err on the side of a single-color version.

Color

1

White

2

Black

3

Horizontal Lockup

Use the horizontal logo lockup when size constraints make the Rivkin icon and wordmark illegible. Be mindful of how the teal and magenta look against the background color or image. If in doubt, err on the side of a single-color version.

Color

1

White

2

Black

3

Icons

Please be mindful of how the teal and magenta look against the background color or image. If in doubt, err on the side of a single-color version. The teal+white icon should only be used on magenta backgrounds and vice versa with the magenta+white icon.

Color

8

Teal/White

4

Magenta/White

5

All White

6

All Black

7

Brand Colors

Primary Colors

Teal is the core of our brand identity and should be used as the primary color across all assets that discuss the Rivkin Center in its entirety or the science program.

Hex: #00b1c1        RGB: 0, 177, 193        CMYK: 74%, 7%, 24%, 0%        Pantone: 7466

Magenta should be used as the accent color for all assets that relate to the general Rivkin brand, and as the primary color for all assets related to the education program.

Hex: #ea0b8c        RGB: 234, 11, 140        CMYK: 1%, 98%, 1%, 0%        Pantone: 219

Secondary Colors

Hex: #005470        RGB: 0, 84, 112        CMYK: 100%, 25%, 0%, 56%        Pantone: 3025

Hex: #84DADE        RGB: 132, 218, 222        CMYK: 44%, 0%, 16%, 0%        Pantone: 318

Hex: #9578D3        RGB: 149, 120, 211        CMYK: 29%, 43%, 0%, 17%        Pantone: 2655

Hex: #A81B8D       RGB: 168, 27, 141        CMYK: 0%, 84%, 16%, 34%        Pantone: 241

Hex: #EF86CE     RGB: 239, 134, 206        CMYK: 0%, 44%, 14%, 6%        Pantone: 237

Typography

220px-GothamSpec.svg

Typeface

Gotham is our primary font for header text. If Gotham is not available, use Montserrat.

Body text is Gotham or Montserrat Light.

Rivkin Center Name

When referencing the Rivkin Center in any content, it’s important to properly represent the organization name. Always treat “Rivkin” and “Center” as separate words. Do not capitalize “the” before the organization name, unless it’s being used at the beginning of a sentence. Do not include “for Ovarian Cancer” after “Rivkin Center”. In any text, always refer to the “Rivkin Center” first before shortening to “Rivkin”.

Our official tagline is “Women’s lives. Our passion.” Always add a period after “lives” and “passion”.

If you have any questions regarding brand usage or need vector files, please email info@rivkin.org.