The Rivkin Center’s brand assets are available below as a resource to our partners and advocates.
Whenever possible, use the vertical logo lockup when representing the Rivkin brand. The logo is ideal on both light and dark backgrounds. Be mindful of how the teal and magenta look against the background color or image. If in doubt, err on the side of a single-color version.
Use the horizontal logo lockup when size constraints make the Rivkin icon and wordmark illegible. Be mindful of how the teal and magenta look against the background color or image. If in doubt, err on the side of a single-color version.
Please be mindful of how the teal and magenta look against the background color or image. If in doubt, err on the side of a single-color version. The teal+white icon should only be used on magenta backgrounds and vice versa with the magenta+white icon.
Teal is the core of our brand identity and should be used as the primary color across all assets that discuss the Rivkin Center in its entirety or the science program.
Hex: #00b1c1 RGB: 0, 177, 193 CMYK: 74%, 7%, 24%, 0% Pantone: 7466
Magenta should be used as the accent color for all assets that relate to the general Rivkin brand, and as the primary color for all assets related to the education program.
Hex: #ea0b8c RGB: 234, 11, 140 CMYK: 1%, 98%, 1%, 0% Pantone: 219
Hex: #005470 RGB: 0, 84, 112 CMYK: 100%, 25%, 0%, 56% Pantone: 3025
Hex: #84DADE RGB: 132, 218, 222 CMYK: 44%, 0%, 16%, 0% Pantone: 318
Hex: #9578D3 RGB: 149, 120, 211 CMYK: 29%, 43%, 0%, 17% Pantone: 2655
Hex: #A81B8D RGB: 168, 27, 141 CMYK: 0%, 84%, 16%, 34% Pantone: 241
Hex: #EF86CE RGB: 239, 134, 206 CMYK: 0%, 44%, 14%, 6% Pantone: 237
Gotham is our primary font for header text. If Gotham is not available, use Montserrat.
Body text is Gotham or Montserrat Light.
Rivkin Center Name
When referencing the Rivkin Center in any content, it’s important to properly represent the organization name. Always treat “Rivkin” and “Center” as separate words. Do not capitalize “the” before the organization name, unless it’s being used at the beginning of a sentence. Do not include “for Ovarian Cancer” after “Rivkin Center”. In any text, always refer to the “Rivkin Center” first before shortening to “Rivkin”.
Our official tagline is “Women’s lives. Our passion.” Always add a period after “lives” and “passion”.