After more than twenty years, we’re excited to unveil a new look and logo for the Rivkin Center. We believe the new brand reflects our aspiration to make a bigger impact for more women now and in the future.
Our new brand more clearly represents all aspects of our programs: research, education, and high-risk screening, all of which are instrumental in the fight against cancer. Our growing community of survivors, patients, researchers, clinicians, advocates, and supporters envision a world where women live longer and healthier lives because cancers are prevented, caught early, or cured.
Check out the evolution of our logo in the video below:
About Our Design
The Rivkin Center’s new logo is a contemporary evolution of the “dancing lady”. The new logo weaves together the dancing lady (the original logo created in honor of Marsha Rivkin’s love of dancing) and a double helix (the symbol of a DNA molecule) to symbolize the human and scientific elements of our organization.
The new logo continues to feel feminine and fluid and is a simple and graphic version of the original dancing lady. The two colors, teal and magenta, intertwine to reflect our commitment to ovarian and breast cancer. The circle surrounding the dancing woman represents the unity of our community of survivors, patients, researchers, clinicians, advocates, and supporters coming together.
We’re excited about the future of the Rivkin Center and hope you are too. If you have any questions regarding the new brand, please contact Heike Malakoff, Director of Education and Marketing at the Rivkin Center.